Quotes and Notes

Jeff Bezos, founder and CEO of Amazon.com as quoted on BusinessWeek.com (April 17, 2008)

• I believe you have to be willing to be misunderstood if you’re going to innovate. That’s actually a serious point. If you’re going to do something that’s never been done before—which is basically what innovation is—people are going to misunderstand it just because it’s new.

That's a great point and reminder for me. When you try something new, something you believe you must do, and must talk about, people will invariably misunderstand you. I have learned that even when I explain why I want to do something, my words are heard, but not listened to . . . as a result there is friction, when there should not have been, because a dialogue was never started.

A great reminder from Bezos. Click on the above link to read the entire article. It's short and easy.